Listen, you may be a master of your trade, but are you rocking your marketing? If not, taking your business to the next level can be challenging. Your marketing is the “face” of your business, so it’s important! Sashco has tracked down some of the very best low-cost and free marketing resources available to help take your business to the next level.
Unsplash.com is a graphics goldmine! High-quality, amazing photos are the backbone of great marketing pieces. Amateur or low-quality marketing pieces can make customers feel less confident. Research shows that consumers feel more confident in a business based solely on the aesthetics and professional appearance of their marketing. (Yes, humans are shallow. That’s a discussion for another day.) Without knowing anything else about your qualifications, your potential clients are making decisions about your business based on how your marketing looks! Unsplash is a free graphics resource chock full of incredible, professional looking images you can use in all your marketing.
Fiverr is the gathering place for freelancers from across the world (literally). The website makes finding and ordering services easy. You simply search the type of work you’re looking for and everything from copywriting, logo design, website creation, to witty Facebook posts or mini commercials are just a click away. Depending on the freelancer and the work you’re looking for, prices start from as low as $5 per job and go up from there. Fivver is like having a built-in marketing department without the overhead.
When it comes to marketing, the web is where it’s at. More than 90% of buying decisions are now made based on a business’ online presence. And, it’s no longer just about having a great website. Social media has become a huge influencer. Take advantage of free marketing on Facebook and Instagram! It’s smart business. Again though, the guy with the best looks wins! Your social media posts must look amazing. In the massive ocean of social media, you’ve got to standout or you’ll get lost. Postcreator.com helps you create witty, professional looking, even edgy posts to help engage your customers.
Sashco's Online Resources
Did you know that you can download product packaging photos, high-resolution color swatches, brochures, and more at www.sashco.com/retailer-resources? You might not be a retailer, but you probably have a website where you might want to share some of this information. It's all at your fingertips on the world wide web.
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This month's training tip comes directly from a question we received recently.