What exactly is inbound marketing?
Inbound marketing is more of a methodology than a list of strategies and campaigns. Inbound marketing aims to attract prospective clients to your business versus going out to find them with traditional marketing like email lists, cold-calling, advertisements, and direct mail. Inbound marketing entices your audience to “opt-in” to your marketing. The best news of all? Modern inbound marketing is much more affordable than traditional marketing, making it the best approach for small to mid-sized businesses.The following three inbound marketing techniques are realistic and effective.
1. Give away a little bit of knowledge!
Don’t spend money on marketing or giveaways when you can use what you already have — knowledge! Creating a simple consumer “guide” or “how-to” download is a great way to draw prospective clients. Don’t give away the farm, but do provide relevant, useful, easy-to-understand education that leaves visitors feeling more confident in your expertise.
2. Keep keywords consistent.
Successful inbound marketing is almost always dependent on successful SEO (search engine optimization). The power behind SEO is learning to use keywords effectively. The most common mistake businesses make when it comes to keywords is not staying consistent. Carefully choose the words that people might enter into a search engine when looking for content like yours and stick with them!
3. Ask and answer questions on social media.
Everybody knows that when it comes to modern marketing, social media is where it’s at. The social media world, however, is a crowded place! It’s not enough to simply have a social media presence. You must interact and engage your prospective clients. After all, social media is, well, social. One of the most effective ways of doing that is simply asking and answering questions to create conversation. You build trust with your audience by forming a relationship with them.
Remember, inbound marketing aims to form connections people are looking for and solves problems they already have. Do that, and you’ve got a customer for life.
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This month's training tip comes directly from a question we received recently.